Prudential Gateway: First to Offer QR Code Technology in Metro Jackson

Rosemary Stovall, owner/broker of Prudential Gateway Real Estate, has been on top of technology in the Real Estate industry from the beginning! "I remember when MLS was first going online and it scared everyone to death! Some resisted but I knew it would only get bigger so I called Helen Pinkerton at Computertots (now known as Computer Explorers) who sent teachers to get us up to speed!"

And true-to-form, Rosemary's company is the first in the area to implement the use of QR Codes (Quick Response Codes) in the real estate industry. (Louis Gubitosi does a great job of explaining QR Codes in this article.)

Give it a try!

 

The most obvious use of QR Codes in real estate will be adding them to the yard signs. An interested buyer can scan the code and immediately receive property details and a direct link to an virtual tour! This is much more information than can fit on a paper flyer and it's "green". Many REALTORS avoid brochure boxes today because they just aren't cost effective. In theory, the idea is good but printed material is expensive, limited and this particular use offers virtually no return on your investment. QR Codes on signs will be like brochures on steroids without generating paper waste!

And true-to-form again, Prudential Gateway won't stop with typical uses! The agents have numerous plans for these little gems for 2011! "QR Codes are all about relaying more information... more conveniently," says Rosemary.